King Saha Tells Off Coca-Cola for Not Helping Ugandans


Award-winning Ugandan music icon, King Saha, a talented singer, songwriter, and producer with a decade-long reign in the East African music industry, expressed dissatisfaction with beverage giant Coca-Cola.

(King Saha in the photo holding a Coca-Cola bottle drink)

Kampala, Uganda - Renowned Ugandan musician King Saha has publicly expressed dissatisfaction with beverage giant Coca Cola's alleged neglect of its corporate social responsibilities in Uganda.

In a viral video, King Saha held a Coca Cola bottle and stated, "For over 20 years, Ugandans have supported Coca Cola by purchasing their products. However, when we request their support for local events or charitable causes, they fail to reciprocate."

King Saha emphasized that Coca Cola's response to sponsorship requests is inadequate. "Instead of willingly offering support, they instruct us to send a direct message," he explained.
(The photo of King Saha paused, posted on his Instagram account)

Furthermore, King Saha criticized Coca Cola for not engaging in philanthropic activities, such as hospital visits or charitable donations, unlike other organizations.

The musician's remarks sparked widespread discussion on social media, with many Ugandans sharing similar experiences with multinational corporations.

"Coca Cola should prioritize giving back to the community," commented a social media user.

Coca Cola has yet to respond to King Saha's allegations.
React on the Video on our X 👇 👇 (Twitter)

King Saha's statement highlights the growing concern among Ugandan artists and citizens regarding the social responsibility of multinational corporations operating in the country.


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